abby fritsch

our national parks

curating curiosity

The Collective magazine

logos: AI vs. designers

conscious consumerism installation

woolgathering magazine

Bark Mobile campaign

reality check

DigniKit branding

App State  Management Department

other work!

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logos : AI vs. designers


Digital Dissemination 2024

This project explores AI’s role in graphic design by comparing iconic, designer-created logos with those generated by AI. Using popular logo-building AI tools, I tested their ability to replicate the creativity of human designers. While AI can be a valuable tool, this experiment highlights its limitations and reinforces the irreplaceable role of human creativity in design. This concept is explored through the medium of 3D printing and laser-cut stamps.
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