abby fritsch
curating curiosityconscious consumerism installation
logos: AI vs. designers
woolgathering magazine
Bark Mobile campaign
reality check
DigniKit branding
App State Management Department
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logos : AI vs. designers
Digital Dissemination 2024
This project explores AI’s role in graphic design by comparing iconic, designer-created logos with those generated by AI. Using popular logo-building AI tools, I tested their ability to replicate the creativity of human designers. While AI can be a valuable tool, this experiment highlights its limitations and reinforces the irreplaceable role of human creativity in design. This concept is explored through the medium of 3D printing and laser-cut stamps.