abby fritsch
  1. Curating Curiosity
  2. Nonprofit Work
  3. App State Management Dept.
  4. Logos: AI vs. Designers
  5. Second Story Media
  6. Folktale Illustration
  7. RISO Calendar
  8. Bark Mobile Campaign
  9. Consumerism Installation
  10. The Social Life of Forests
  11. DigniKit Branding
  12. Consumerism: A Self Reflection
  13. Reflection of Practice
  14. In Bloom Exhibition Branding
  15. Field Guide
  16. Reality Check: 3D Printing
  17. Alternative Photographic Prints
  18. Modular Font
  19. Iconic Women in Country
  20. Anti-Media Overload
  21. Visual Score
  22. Post-Modern Posters

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→ Logos: AI vs. Designers


Throughout the history of graphic design the question of whether the latest technology will displace designers from the work force has always been prominent. Going into the field of graphic design, a question that I have recieved many times in the last year has been whether I think Artificial Intelligence will replace what I do.  AI certainly cannot be ignored as a designer and I think that it is and will continue to be a useful tool. That being said, AI is certainly incabale of replacing the creative mind of designers. In fact, I believe that an overabundance of AI usage will increase the need for professional designers. This project showcases the difference between some of the greatest logos ever created by designers and AI-generated logos, given the same prompt.